Be'chol Lashon

Be’chol Lashon


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Music Video: Y-Love's hit single, "This is Unity"


Y-LOVE, Black Jewish hip-hop artist partnered with Be’chol Lashon to make a music video for his song, “This Is Unity.” The Jewish people is broader and more diverse that many assume. Having lived all over the world for thousands of years, they resemble the people among whom they live. Additionally, today’s globalization and technology expand both our range of choices and ways of identifying ourselves, especially for younger generations.

Jews around the world face serious demographic challenges. Jews now comprise only 0.2% of the world's people. There are 13-15 million Jews in the world, depending on who is counting. Be’chol Lashon believes the Jewish population, through pro-active efforts, could grow.

Be’chol Lashon estimates that 20% of America’s approximately 6 million Jews or 1,200,000 are racially and ethnically diverse, including African American, Latino/Hispanic, Asian, Native American, Sephardic (Spanish/Portuguese descent), Mizrahi (North African and Middle Eastern descent) and mixed-race.

Be’chol Lashon celebrates two essential truths: the first, that every Jewish journey is unique and brings with it special learning and wisdom; and the second, that even with all our differences we draw from an ancient past as we build our shared global future.

Making of the Video:

Be'chol Lashon and Shemspeed Music Group collaborated to produce a Music Video for Y-Love's new hit song, "This is Unity."There was a call for extras in New York City to participate in the video or to sumbit clips. The video premiered on May 14, 2011 in San Francisco.